The 2020 online landscape has proved to be competition fierce, with product markets getting saturated and the everyday consumer demanding convenience above all else. Before you sit down to figure out the design of the ecommerce store, or even the name of your company, you will need to decide on what to sell. It doesn’t matter if you are selling products online for companies or have your online selling business selling your good and services; having a niche can help you stand out from the crowd.
Deciding what to sell is a big decision in itself. It will impact a large part of the business itself, and also the decisions that you will need to take. It could be:
- Website design and interface
- Brand name
- The loyalty programs
- The shipping and transportation
It doesn’t matter how amazing the above mentioned facet of business are, but if it is being backed by a useless product then it all goes down the trash chute.
How Do You Begin To Choose A Product?
Identify A Product That Solves A Problem
Pinpoint a problem and conveniently solve it. Your service or product doesn’t need to be huge or completely complicated- it can be simple, small and exceptionally effective. Take a look at the Pet Rock made by Gary Dahl- it raked in millions worth.
All you need is that exceptional spark of brilliance; a simple idea that changes the way people look at things. Once you are able to solve a problem that people had, then you could potentially monetize on it, and people will be more than happy to pay you for solving their problem.
Find A Product That You Can Brand Very Well
Creating a product that is recognizable and has a resounding brand message, can help it stand out and reach new territories. Create a brand that is memorable and evokes positive emotions in the minds and hearts of the target audience.
How will the target audience want to be addressed? What do you want to communicate with the product? How will you design the website so that the brand and the appeal are favorable, and it connects with consumers via the message, the color scheme, the layout and the call-to-actions?
These are some of the questions that you need to figure out and come to a solution to. Having the passion and idea are the necessary pillar of a great product, but you need great branding to help the product reach the right people and in the right way.
When all of these things seamlessly come together, you have a product that could set a trend or make you wealthier than your dreams!